Sam Chan
Sam is the Head of Product — Designer & AI, at Programa, a vertical B2B SaaS platform for the Architecture and Interior Design industry.
Sam is the Head of Product — Designer & AI, at Programa, a vertical B2B SaaS platform for the Architecture and Interior Design industry. He leads product strategy, AI, and execution across multiple concurrent teams and agents, turning ambiguous problem spaces into market-leading products and experiences. With over a decade of experience spanning corporate giants, creative agencies, and startups, Sam specialises in the messy 0-1 phase, and the exhilarating work of scaling from 1 to 10 — taking early traction and building it into something that wins. He’s obsessed with what product becomes when AI takes the artifacts — and convinced the job has never been more interesting. At Programa, that means simultaneously steering a core platform serving thousands of design studios and continuing to build an AI-native practice — bridging what’s possible tomorrow with what ships today.
Sam is the Head of Product — Designer & AI, at Programa, a vertical B2B SaaS platform for the Architecture and Interior Design industry. He leads product strategy, AI, and execution across multiple concurrent teams and agents, turning ambiguous problem spaces into market-leading products and experiences. With over a decade of experience spanning corporate giants, creative agencies, and startups, Sam specialises in the messy 0-1 phase, and the exhilarating work of scaling from 1 to 10 — taking early traction and building it into something that wins. He’s obsessed with what product becomes when AI takes the artifacts — and convinced the job has never been more interesting. At Programa, that means simultaneously steering a core platform serving thousands of design studios and continuing to build an AI-native practice — bridging what’s possible tomorrow with what ships today.
Previous presentations
TBC
Panic-proof product: moves for product leaders
