Creativity in the age of AI: How craft is shifting in design and why creativity is more important than ever

AI in design is often framed around generative UI or vibe coding, but its impact is much broader. This session explores how AI is changing the way designers make, learn, communicate and build creative capability.

Amy will share practical examples from her work as a visual designer at SEEK, including AI assisted visual exploration, future experience storytelling, documentation, interaction prototyping and video production. She will also run a short hands on activity where participants start from the same rough 4 frame storyboard and prompt, then turn it into a simple interaction animation.

Lucy will build on this from a leadership perspective, sharing how leaders can support designers through this shift, help teams develop creative capability, and protect the judgement, taste and critical thinking that still make design valuable.

Together, the session looks at how craft is shifting in the age of AI, and why creativity is becoming more important, not less.